Insights

Why Law Firms are Choosing Online Lead Generation Services

The Current State of Online Lead Generation in the Legal Industry Attorney lead generation efforts are somewhat of an oddity when compared to other industries. For many decades, outreach for law firms consisted mainly of phone book listings, billboards, t.v. ads, word-of-mouth, and not much else. This is partly due to some restrictions on advertising [...]

Flashpoint and LoudMouth Host Legal Speed Marketing Event

On April 12, our team at Flashpoint.Marketing collaborated with LoudMouth Strategies to host “Happy Hour: Legal Speed Marketing for Client Acquisition.” We had a blast putting on legal marketing presentations and mingling with legal neighbors in the San Diego area. Using a speed-dating format, groups of attendees rotated through different tables, each featuring 10 minute [...]

The Infamous LinkedIn Makeover

The Days of LinkedIn Personal Metrics Are Gone Microsoft’s deal to purchase LinkedIn closed in December 2016. Since then, certain members have been seeing a huge LinkedIn makeover: a new user interface (UI), and a new insider look on the metrics. The roll-out was progressive, and there seemed to be no logic to which version a [...]

Four Recent Inbound Marketing Insights From HubSpot

We recently revisited HubSpot’s most-recent State of Inbound report to see what else we could pull from it to share with you. As always, the study — which polled 4,500 professionals in sales and marketing — highlighted both the pitfalls and successes within the current marketing landscape. As a San Diego HubSpot agency, we believe that [...]

Professional Photo Shoot Recommendations for Your Website

When you attend a networking event, you want to be well-dressed and presentable. Similarly, your company website photos act like the dress or the suit that you wear for the great “internet networking” mixer. Therefore, you’ll want to make sure that your company and individual photos on your website are done by a professional photographer. You can also [...]

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