Traditional Advertising Feels Like Shouting Into a Random Crowd.
Inbound marketing is like talking one-on-one with your ideal customer.
By creating detailed, data-based buyer personas, we can target a specific audience. The process of getting a visitor from the information acquisition stage to consideration allows us to understand the process they follow to reach a decision about whose services to buy. We guide people through the sales funnel by offering them relevant information that brings them to your doorstep. Here’s how we help you grow sales:
Preparation & Strategy:
- Conversion rate optimization (CRO) to ensure the website converts the freshly acquire incoming traffic.
- Setting up Google Analytics tracking
- Identifying personas
- Creating downloadable content to turn visitors into leads
- Landing pages and CTAs to make them take action
Broadcasting & Promoting:
- Social media promotion
- Paid search advertising (PPC and more) to capture users as they conduct research
- Retargeting ads to optimize investment and maximize conversions
- Email marketing to follow-up with hot leads and existing customers
We optimize all our marketing efforts by closely monitoring performance metrics and making tweaks where necessary.