content strategy

Oh, the Places They’ll Go: 5 Brands Marching to a Different Beat

In today’s crowded marketplace, brands are begging for our attention in various ways. Whether they have an opinion about #TheDress or an affinity for tweeting like a teenager, brands are fighting hard to stay relevant...and most of them are doing it wrong. However, there are some brands that are standing out amongst their competitors and pushing [...]

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]

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