Legal Speed Marketing Event

Hosted by Flashpoint.Marketing and LoudMouth Strategies

On April 12, our team at Flashpoint.Marketing collaborated with LoudMouth Strategies to host “Happy Hour: Legal Speed Marketing for Client Acquisition.” We had a blast putting on legal marketing presentations and mingling with legal neighbors in the San Diego area. Using a speed-dating format, groups of attendees rotated through different tables, each featuring 10 minute presentations with 5-minute Q&A sessions.

A Wide Breadth of Legal Marketing Topics Were Covered:

The presentations highlighted various digital marketing topics and concepts that can help law firms and practitioners increase visibility and get more clients. Presentation highlights included:

Content Strategy

Flashpoint's Legal Marketing Content Strategy Experts Answer Questions

Flashpoint.Marketing’s content experts, Jose and Dave, answer questions about legal marketing content strategy.

Get Found: SEO

  • On Page SEO Factors, like Architecture and HTML
  • Off-Page SEO Factors, such as Trust, Links, and Social
  • Current and Upcoming Trends
Brent explains legal marketing search engine optimization

Brent, Flashpoint’s Chief Strategy Officer, explains search engine optimization.

Be Seen: Social Media and Paid Advertising

  • 5 Ways To Encourage Content Sharing
  • Facebook Ads vs. AdWords
  • Marketing Budget for the Acquisition of a Client
Marie and Bastien discuss social media and paid advertising for legal marketing

The French connection, Marie and Bastien, discusses social media and paid advertising.

Grow Sales: Lead Generation

  • Inbound Marketing Methodology
  • Lead Generation and Nurture Best Practices
  • Email Automation and Workflow
Brittany talks about lead generation for legal marketing

Flashpoint’s Lead Generation Specialist, Brittany, answers questions about growing sales.

Website Design & Conversion Rate Optimization (CRO)

  • The Right Platform for Your Team
  • Building Trust through Consistent Branding
  • Secure Client Data and Hacking Prevention
Lisa and Lee talk about legal marketing website design and branding

Flashpoint’s Creative Strategy Manager, Lisa, and LoudMouth’s Chief Creative Officer, Lee, talk website design and branding.

Participants had a wide range of questions, ranging from basic to more complex and technical. Some thought-provoking questions we encountered as the evening progressed included:

  • How many times a week should I be blogging?
  • What are some differences between paid advertising channels like Google Ads and Facebook Ads?
  • How can lawyers follow up with their leads in a timely manner?
  • How many emails should be sent in a campaign, and how should they be timed?
  • How do I get https: on my website?
  • How can I secure my client’s data?
  • I just launched a new website, how do I know if it is working the way it is supposed to?

We’d like to thank everyone who took the time out to attend the event and engage with us! A great big shout out also to Nest CoWork and Grind Coffee Shop for helping to host and cater the event.

Legal Speed Marketing Team

Thank you from the Legal Speed Marketing team!

We truly believe that online marketing methods have the potential to revolutionize the legal industry and make it easier for legal professionals to identify and connect with potential clients. This goes beyond profit and revenue people have genuine legal needs that need to be addressed before filing deadlines expire.

Stay tuned for our next MeetUp! If you have any questions about legal marketing or would like to inquire about our marketing services, contact us today at Flashpoint.Marketing.

Free Download: Legal Advertising Guidelines

These guidelines will help you grasp the differences between lawyer advertising and solicitation, learn what can and can’t be said, leverage social media and blogs and understand how images are supposed to be used in a legal ad.

Download now to learn the most important aspects of ethical online law firm advertising: