Social Media Marketing

Two Facebook Ad Targeting Techniques You’re Not Using, But Should

When it comes to Facebook Ad targeting, the options are truly endless. You can target based on a variety of demographics, including location, age, gender, language, interests, behaviors—even life events including “long distance relationship” or “recently moved”. You can build up a hefty social media audience of 10 million Facebookers or widdle your audience down to [...]

How Guest Bloggers Can Build and Engage your Audience

“My sponsor always says recovery isn’t for people that want it or people who need it,” Mike’s story begins. “It’s for people who do it.” Mike is a recovering heroin addict who shared his journey to recovery in an intimate essay for a Flashpoint.Marketing client. His heartfelt narrative struck a chord with readers on social media, drawing thousands [...]

Google Panda Update/ What to Know and How to Prepare

Google Panda Update is now part of the search engine’s core ranking algorithm. As with any major update, there are many questions on what's new, and how the change will affect websites and online search results. The most obvious difference? Searches should contain higher quality results. "Panda allows Google to take quality into account and adjust [...]

5 Digital Marketing Mistakes to Avoid in the New Year

Now, more than ever, consumers are ad blocking, skipping commercials, closing out pop-ups. Most ads aren’t seen as valuable content in and of themselves—they’re just in the way of valuable content. There are some notable exceptions. Is it possible for smaller brands to break through the clutter, gain consumer trust, and boost conversions online today? The [...]

From Online Dating to an IRL Relationship: Marketing Your Multifamily Apartment Community

With Valentine’s Day right around the corner, love is undoubtedly in the air. While we typically think of this holiday as a reason for displaying how much we love our significant others (or an excuse to hang out with our friends and toast to no longer being with the jerks who used to hold us back) [...]

Load More Posts