Social Media Marketing

The Infamous LinkedIn Makeover

The Days of LinkedIn Personal Metrics Are Gone Microsoft’s deal to purchase LinkedIn closed in December 2016. Since then, certain members have been seeing a huge LinkedIn makeover: a new user interface (UI), and a new insider look on the metrics. The roll-out was progressive, and there seemed to be no logic to which version a [...]

Content Marketing Strategies: Making the Most of Influencer Marketing

How do you speak authoritatively about one neighborhood in one city on the other side of the country? This is the challenge Flashpoint.Marketing faces when we write and market content for the upscale apartment communities that make up a large chunk of our client work. Forming a content marketing strategy for these clients can feel like a [...]

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