SEO Strategy

5 Keys to a Winning Real Estate SEO Audit

The game has changed when it comes to creating real estate SEO audit for clients. Keyword Planner screenshots and random buckets of keyword suggestions for metadata just don’t cut it anymore. Agency-quality real estate SEO audit reports must be thorough and easily digestible. They should include actionable items for the client with a priority list for [...]

Optimized Google AdWords Campaign: 6 Tips and Tricks

Google AdWords is changing almost every day, giving greater power and control over campaigns than ever before. If you’re not paying attention and optimizing your Google Adwords campaign, you may be missing out on these benefits: Serving ads quicker to potential leads Higher ad ranking Lower CPC costs Unfortunately, an optimized Google AdWords campaign doesn’t happen [...]

Google Panda Update/ What to Know and How to Prepare

Google Panda Update is now part of the search engine’s core ranking algorithm. As with any major update, there are many questions on what's new, and how the change will affect websites and online search results. The most obvious difference? Searches should contain higher quality results. "Panda allows Google to take quality into account and adjust [...]

5 SEO Trends Dominating 2016 Digital Marketing

Last year, the SEO industry witnessed some fairly sizable changes. Google’s long-awaited Mobilegeddon update took place in April, which began penalizing non-mobile friendly websites. The key take-away here is the continual integration of mobile devices in our daily lives. Mobile devices are becoming less expensive and more convenient than traditional desktops. Pew Research released a study [...]

San Diego SEO Meetup – International Search & Social Experts Panel

On Tuesday, March 31st, our founder and fearless leader Max Thomas moderated the San Diego SEO Meetup about international search and social. Max joined a panel of 4 other marketing experts as they shared secrets for promoting your business in global economies. San Diego SEO Meetup: Event Takeaways Marketing in international environments is important, but must be executed correctly. [...]

SEO Best Practices at LMA Midwest

On March 12, we are making our triumphant return to the Legal Marketing Association (LMA)! We'll be sharing our Dating Game-inspired presentation about SEO best practices and strategies that are important to the legal marketing community at the Midwest Chapter with our colleague Erika Ritzer from Greenfield/Belser. In St. Louis, Director of Search Shawn Massie will move beyond [...]