Persona Development

3 Persona Marketing Trends You Should be Paying Attention To

What’s everyone doing with their personas nowadays? We’ve identified the top 3 persona marketing trends that are reshaping the way we think about personas. These are becoming more and more popular for a simple reason: they work. Here are 3 of the latest trends you won’t want to miss out on: Trend #1: Location-Based Personas When [...]

The Personas of Higher Education Marketing — And How to Reach Them

Buyer personas form the bedrock of all marketing, and inbound marketing in particular. Failing to understand personas will waste resources and produce lackluster results. A persona represents a particular demographic to whom the campaign is speaking. Done effectively, a persona is a fictional person who mirrors the goals and concerns of thousands of real people. [...]

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]