Most people know that a person’s user experience (UX) on your website is vital for business success. However, most businesses don’t create a specific strategy for improving UX. To take things a step further, even fewer business incorporate an inbound marketing concept known as the “buyer’s journey” into their website. The buyer’s journey begins with [...]
Online lead generation is key for law firms that are looking to expand their client base. Client acquisition is the lifeline for any law firm, regardless of the practice area. Like any other business, a law firm needs a steady stream of clients to continue operating in the long run. Getting attorney leads online should [...]
First things first — we’re well aware that CRM Management literally translates into “customer relationship management management”. That being said, CRM management is crucial for the day-to-day operations of any business, whether it be a promising startup or an established industry leader. CRM refers to the practices and technologies that companies use to organize their customer [...]
The Current State of Online Lead Generation in the Legal Industry Attorney lead generation efforts are somewhat of an oddity when compared to other industries. For many decades, outreach for law firms consisted mainly of phone book listings, billboards, t.v. ads, word-of-mouth, and not much else. This is partly due to some restrictions on advertising and [...]
We recently revisited HubSpot’s most-recent State of Inbound report to see what else we could pull from it to share with you. As always, the study — which polled 4,500 professionals in sales and marketing — highlighted both the pitfalls and successes within the current marketing landscape. As a San Diego HubSpot agency, we believe that [...]
It’s never been a better time to be a consumer. Technology makes it easier than ever for people to compare their options and decide where to spend their money. The power lies with the consumer, and modern marketers need to understand that. They need to understand the buyer’s journey. Stages of the Buyer’s Journey Understanding [...]