Email Marketing

Why You Should Start Email Marketing Today

Many think email has lost its persuasive power to almighty social media. But that couldn’t be further from the truth! Data shows that consumers interact with more brands through email than social media platforms, and that email conversion rates are 17 percent higher than social media. With numbers like that, email is not something you want [...]

2017-08-01T13:19:54-07:00Email Marketing|

I Want You to Want Me: How Emotions Play into Content

We’ve all seen emotionally-charged blog posts, videos, and content go viral. While other posts are important and useful—how to make your own wine rack, for instance—they aren’t exactly “click-bait.” The way you use content to reach and engage your audience is weirdly similar to the way you approach real-life relationships. Take it from Buzzfeed’s publisher, Dao [...]