Inbound Content Marketing

HubSpot Inbound Marketing Concepts: How the Buyer’s Journey Shapes UX

Most people know that a person’s user experience (UX) on your website is vital for business success. However, most businesses don’t create a specific strategy for improving UX. To take things a step further, even fewer business incorporate an inbound marketing concept known as the “buyer’s journey” into their website. The buyer’s journey begins with [...]

Winter Marketing Strategies: Start Preparing Now!

It's a well-known phenomenon: The winter slump. Individuals report low energy or lethargy during the winter season. Likewise, businesses often experience a slump in sales and business activity. Depending on the industry or sector, this can be an annual occurrence. This doesn’t mean that your company or firm needs to experience an overall loss. There [...]

Top Conversion Rate Optimization (CRO) Best Practices to Boost Lead Capture

Have you ever wondered why your law firm website gets many visitors, but the amount of actual contacts and transactions your firm closes still remains the same? The issue is not one of web traffic, but rather one involving conversion rate optimization, or “CRO”. CRO is the overall system and strategy for increasing the percentage [...]

Best Law Firm Website Design Practices for Lead Generation

In today’s competitive legal marketplace, it’s necessary for law firms to find ways to differentiate themselves from competitors and to highlight their own practice. For most law firms, this means revamping the firm’s website design. Your firm’s website performs many functions: It’s often the first time potential clients will see about the firm, so it [...]

Online Lead Generation Strategies for Your Law Firm

Online lead generation is key for law firms that are looking to expand their client base. Client acquisition is the lifeline for any law firm, regardless of the practice area. Like any other business, a law firm needs a steady stream of clients to continue operating in the long run. Getting attorney leads online should [...]

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