If you’ve ever run social media for a business, you know how crucial it is to find the best social media management tools. Juggling a presence on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and beyond is a challenge with a lot of moving parts. Keeping a regular posting schedule is only half the battle — you have to engage with customers in the comments and direct messages, stay abreast of relevant conversations, and keep an eye out for new strategies to build your brand and generate leads with social.
So, what’s the best way to keep track of all of these moving parts? Social media management tools are your best friend. A good tool will keep your social presence updated, your profiles organized, and your responses timely. With so many options available, how do you decide which tool is best for you?
Here’s a look at three of the best social media management tools to help you decide which one best fits your needs:
Hootsuite Social Media Management Tool
If you’re a social media manager, Hootsuite is probably the first tool you’ve tried. Originally a Twitter manager, today it integrates with virtually every social media platform. Hootsuite allows you to schedule posts to social networks, monitor conversations, and create reports to analyze your campaigns.
Hootsuite offers multiple plans, starting with a free version up to a custom enterprise plan. Inside the social media management tool, you can set up streams and tabs to keep track of scheduled posts, searches on a particular topic or hashtag, and monitor engagement for each of your profiles.
- Integrations: More than 25+ social networks, including Facebook, Twitter, LinkedIn, and Instagram.
- Pros: If you work with a team, it’s easy to collaborate. Features allow you to delegate replies, approve posts before they go live, and more.
- Cons: Many different features and integrations can get overwhelming.
Sprout Social Media Management Tool
Sprout Social is another one of the biggest and most well-known players in the social media management world. While other platforms were created to serve individuals, Sprout’s focus has always been on businesses. This means social CRM tools are baked into the platform. You can respond to messages and add your own notes on a profile to help you better engage with them in the future.
Sprout offers four types of plans: Standard, Premium, Corporate, and Enterprise. The cheapest plan starts at $59/month, and includes basic publishing, monitoring, and analytics capabilities.
- Integrations: Facebook, Twitter, LinkedIn, Instagram, Google Analytics, and many others
- Pros: Sprout’s Discovery feature makes it easy to find Twitter users to engage with based on past conversations, keywords, or mentions.
- Cons: No side-by-side streams can make it more difficult to keep tabs on your social presence.
Buffer Social Media Management Tool
Buffer started out as a social media scheduling tool, aimed at individual bloggers and influencers to keep their social presence updated. It’s since added analytical tools to measure likes, comments, shares, and other key metrics to help you analyze your social presence.
Another cool feature of this social media management tool is a graphic design function called Pablo. This tool allows you to create social graphics to help your posts stand out from the crowd. Business plans start at $99/month, and allow you to connect up to 25 social profiles and have up to five team members managing these profiles.
- Integrations: Facebook, Twitter, LinkedIn, Instagram, Google Plus, Pinterest, and more
- Pros: Sophisticated scheduling tools and in-depth analytics
- Cons: Doesn’t allow for social listening
Now that you’re on your way to becoming a social media pro, check out these 5 easy tips to boost your social media engagement. Still have questions on social media management? Contact us today to find out how we can help you manage your social media and get started building your brand today!