susanrust

About Susan Rust

I believe we hear and learn to say "no, it can't be done, that's too hard" rather than say "yes, let's do it now!" I have many mottos, mine for now is "Run fast, break things."

5 Ways Higher Education Institutions Can Boost Student Enrollment With Content Marketing

If you’re in the field of higher education marketing, chances are you’ve noticed some curious changes related to your strategy in recent years. Namely, it just isn’t working anymore. In years past, you relied on traditional marketing tactics like banner ads, e-mail lists, billboards and even radio spots - but today’s audiences glaze right over these [...]

4 Higher Education Institutions That Are Rocking Higher Education Content Marketing

If you haven’t heard the term “content marketing,” chances are you don’t work in marketing. No longer in its infancy, content marketing (a.k.a., “inbound marketing”) has taken the world of communications by storm and emerged as the preferred - and most effective - way to engage and convert customers. Like it or not, the internet now [...]

Win a Ticket to the LMA Conference 2016

The Legal Marketing Association’s annual conference is fast approaching—are you going? If the answer is no, you may want to rethink your plans. Flashpoint.Marketing is giving away tickets for LMA 2016, valued at $1,895 apiece. And no, you do not have to be a pre-existing LMA member to use the ticket. The LMA annual conference is the [...]

2017-02-15T12:36:35-07:00Events|

Why You Should Start Email Marketing Today

Many think email has lost its persuasive power to almighty social media. But that couldn’t be further from the truth! Data shows that consumers interact with more brands through email than social media platforms, and that email conversion rates are 17 percent higher than social media. With numbers like that, email is not something you want [...]

2017-08-01T13:19:54-07:00Email Marketing|