Most breweries start from the ground up, with a small team of people who do a little bit of everything. You create the recipes, brew the beer, and spread the word. As those efforts pay off and your brewery starts to build buzz, it’s a make-or-break time for your business.
You know beer better than anyone else, but maybe you don’t know much about marketing. Or maybe you just don’t have the time to create, execute, and measure a marketing strategy. Partnering with an agency can help you build and run the marketing campaign of your dreams. An important first step is to take a look at the marketing you’ve already done and identify opportunities. That’s where we fit in. We’re marketers and beer lovers who are excited to take your brewery to the next level.
Here are five reasons to have a marketing agency assess your craft beer marketing strategy.
1. You have marketing questions
How do I get my brewery on the first page of Google? Should I be blogging? Why should I care about social media? Do any of these questions sound familiar? You know more about your brewery than anyone, so craft beer marketing should be easy, right? That’s what we’re here for.
The Flashpoint.Marketing team is composed of experts in SEO, content, web design, social media, and more. There’s nothing we love more than answering your questions and helping you make yourself well known in the craft beer market.
2. You need a new approach
You know how when you’re working really hard on a project, it’s best to walk away and give it another look with fresh eyes? Flashpoint is your fresh eyes. We’ll analyze your marketing, and work with you to build a custom strategy that gets results. Our team has spent more than 16,000 hours working together crafting strategies and running campaigns for a variety of clients. Because every client has different needs, we’ve seen and done it all.
Together we can help you build your brewery’s brand, get found, be seen, and grow sales.
3. You don’t have the time
Marketing craft beer is a process made of many moving parts, and it’s hard for any one person to keep up with it. We don’t need to tell you that connecting with beer lovers online, writing engaging content, and measuring results is a lengthy process. And that doesn’t even begin to consider all the time it takes to keep up with the ever-changing world of marketing.
We have a team that’s ready to jump in! Here’s how we can work together to build your campaign from start to finish:
- Establish a strong brand-building strategy
- Apply SEO best practices
- Grow your audience on social media
- Get more people to drink your beer
We’ll give you a solid plan and support you every step of the way from execution to analysis.
4. You want to increase your marketing efforts
Sales are growing, your brewery is starting to build some buzz, and it’s time to expand your marketing. That’s great! One problem: Building an internal team costs the kind of time and money that many small breweries just don’t have. Hiring an agency gives you everything you need to scale your marketing. You won’t have to train people, and we don’t need a learning curve. That frees you up to do what you do best: Making great craft beer.
5. You want to know your agency is the right fit
Hiring a marketing agency can be a big investment. You want to make sure the team is knowledgeable about your brewery, your ideal customer, and your needs.
Think of a marketing assessment as an interview and ask yourself a few questions:
- Does the agency understand my brand and vision?
- How well does the agency communicate?
- What experience do they have?
- How does the team measure success?
This trial run will give you a taste of what it’s like to work with an agency, and whether they can help you take your marketing to the next level.
At Flashpoint.Marketing, we’re passionate about marketing and craft beer. Get in touch with us for a free marketing assessment to see how we can help you grow your craft beer business!
Download the 2017 Craft Beer Marketing Rundown for Breweries
We picked a dozen San Diego breweries and took a look at their marketing footprint.
Download now to check out what we found: