It All Begins with Creating Personas —
fictional characters who embody the wants, needs and concerns of your audience.
Done correctly, these personas offer a glimpse into the lives of hundreds of real people who are looking for exactly what you have to offer. We craft your messaging specifically for this audience. Personas are effective tools because they’re based on data, not conjecture or speculation.
Here’s how we help you be seen:
- Persona development for a fact-based understanding of the audience
- Content creation to share compelling, useful information with readers
- Paid search advertising to ensure front-page placement for desired search queries
- Paid social media advertising, which allows for hyper-specific consumer targeting
- Retargeting ads to maximize conversions
We believe in our data-driven, persona-based approach because we know luck has nothing to do with effective marketing. By removing assumptions, hunches and one-size-fits-all tactics, we can deliver the right message to the appropriate audience and get results.